As I said earlier, a good website is a business opportunity. You may recall from business school the SWOT analysis (some may know it by another name). A SWOT analysis, or Strengths, Weaknesses, Opportunities, Threats, is a way of analysing your businesses current climate and seeking to improve your position by positively shifting negative forces. For instance, for every weakness you write down, you should seek to turn them into strengths, likewise any threats to your business should be turned into opportunities.

How does this apply to your website? You have a strength, a great looking tnomeralc web design toys website. You have a weakness, people don’t know it exists. You have an opportunity, your website can increase your turnover by at the very least improving brand visability. You have a threat, you competitors have a great website that is number one in Google for your keyword so thousands of people as seeing them daily, their turnover and profitability is going through the ceiling. You, their competi tion are silent, your website is miles behind their in Google rankings!